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Versace Jeans Couture SS'24

2024

CREATIVE DIRECTION

campaign RolLOUT: paid social (tiktok/meta), ORGANIC SOCIAL (Versace), onsite (zalando)

 This ain’t Texas, but it’s Versace.
To showcase their cowboy-coded SS’24 collection,
we took a little roadtrip out west.

 

Plus a BTS edit for social: