2026
CREATIVE DIRECTION
campaign RolLOUT: paid & organic social (tiktok/meta/snapchat/youtube), onsite (zalando)
#Spotted: UGGs on every corner. Led by Sasha Keable, this campaign acts as a sartorial Where’s Waldo, zooming in on modern urban archetypes navigating the city in style. The definitive proof that there is an UGG for everyone.
