2019

ART DIRECTION, CONCEPT DEVELOPMENT, design

campaign RolLOUT: social (meta/snapchat), onsite (zalando), influencer activation

The Brief: Promote Clinique’s Even Better foundation range — a new formula infused with the brand’s skincare knowledge so it can do double duty offering coverage & skin benefits.

The Idea: Undercover Skincare

Even Better Foundation is makeup on a mission — not only does it provide silky smooth, lasting coverage but it also improves your skin while you wear it, working underneath your foundation all day.

The rollout included a custom Foundation Finder on Zalando as well as fun spy-themed details used on the shoot.