2020

ART DIRECTION, CONCEPT DEVELOPMENT

campaign RolLOUT: social (meta/snapchat), onsite (zalando), influencer activation

The Brief: PRL is a brand built on its American heritage. How do we connect the brand to a young, European audience and make them fall in love with the iconic polo shirt?

The Idea: Dedicated — Portraits of the lives and dedication of people that have dared to dream.

Polo Ralph Lauren is infused with the spirit of chasing ‘the American dream’ – passion, drive, hunger. The polo shirt stands for those who dare to dream. Our campaign is a series of short portraits that showcase real, dedicated people who dared to pursue something extraordinary off the conventional path in performative arts.

The portraits came together on Zalando in a custom landing page that encouraged exploration and discovery.