2024
CREATIVE DIRECTION, CONCEPT DEVELOPMENT
campaign RolLOUT: paid social (tiktok/meta/snapchat/youtube), organic social (zalando, Lucien, simona), onsite (zalando, tommy hilfiger), in-store (tommy hilfiger), influencer activation & event
Tapping into Tommy Hilfiger’s DNA and the sport-coded ‘Hilfiger Team NYC’ collection — ‘My Team’ shines a light on shared success, shared joy and the power of those closest to us.
Featuring @its_lucien from ‘Emily in Paris’, @simonatabasco from ‘White Lotus’ and their teams that helped to build their incredible success stories, step by step.
