2024
CREATIVE DIRECTION, CONCEPT DEVELOPMENT
campaign RolLOUT: paid social (tiktok/meta/snapchat/youtube), organic social (badmomzjay), onsite (zalando), youtube (badmomzjay)
Why make a campaign when you can make a music video? ;)
We teamed up with @badmomzjay to visualize her new track ‘Levels’ in some fresh Nike gear — fiercely joining music, style & movement in a metaphor of what moves her.
The music video was released on BMJ’s Youtube channel & Instagram alongside Zalando placements, gaining an extra 500K+ organic views. Fan reactions were overwhelmingly positive:
