2023
CREATIVE DIRECTION, CONCEPT DEVELOPMENT
campaign RolLOUT: paid social (tiktok/meta/snapchat/youtube), onsite (zalando, Calvin Klein), advertorial (dazed), influencer activation
We want to feel it all — to live openly, confidently. But to have the space to feel & create, we also need to release. In ‘Pure Release’, model Lucky Blue Smith & singer Lomijoh blow off some steam in classically cool CK style.
Our campaign was shot by renowned photographer and artist Lea Colombo who also co-directed the film with her brother Roberto.
The rollout included a TikTok Branded Mission, BTS talent interviews & a DAZED editorial as well as onsite content across both Zalando and Calvin Klein.
