2022
CREATIVE DIRECTION, CONCEPT DEVELOPMENT
campaign RolLOUT: paid social (tiktok/meta/snapchat/youtube), onsite (zalando, tommy hilfiger), influencer activation, multi-city event layer (berlin, Amsterdam, vienna)
The Brief: Create a GenZ targeted Tommy Jeans Denim experience with Zalando that builds awareness around TJ’s sustainable denim lines and company initiatives like their innovative Denim Lab.
The Idea: Take The Denim Lab on tour
Through mobilizing some of the innovative machinery at Tommy Jeans Denim Lab (located at their European HQ), guests were able to explore the TJ Recycled Denim Line and create customized pieces from recycled denim scraps at our creative workshops in Berlin, Amsterdam & Vienna. Key influencers hyped the events ahead of time on their channels and joined the events as Denim Lab “hosts”. We set up a make-shift photo studio onsite to capture campaign imagery of our hosts to play alongside event content across our various placements.
