2023
CREATIVE DIRECTION, concept development
campaign RolLOUT: paid social (tiktok/meta/snapchat), ORGANIC SOCIAL (zalando, zalando beauty), onsite (zalando)
A visual metaphor for how our favorite beauty products can romanticize everyday moments. Just a simple swipe of lipgloss or spritz of perfume can have you seeing life through rose-colored glasses :)
Rolled out across organic & paid social placements as well as the Zalando website:
