2020
ART DIRECTION, CONCEPT DEVELOPMENT
campaign RolLOUT: social (meta/snapchat/youtube), onsite (zalando), exclusive packaging (zalando), influencer activation
The Brief: Build a multi-brand holiday 2020 gifting campaign that positions beauty as the gift for a festive season like no other.
The Idea: Good Times Unwrapped
This 2020 holiday season, we look forward — to all of the special moments that lie ahead. As our beauty products shrink in size, our collected experiences swell. They are with us for every smile, every kiss, every touch, every moment, every day. Join Estée Lauder Brands in celebrating giving gifts to be used for all of the good times to come.
As part of the campaign rollout, most-loved products were curated into exclusive gift sets with custom packaging that tied into our campaign message. Onsite, a custom gift finder and homepage takeover helped customers find the perfect gift.
