2023
CREATIVE DIRECTION, CONCEPT DEVELOPMENT
campaign RolLOUT: paid social (tiktok/meta/snapchat/youtube), onsite (zalando), out of home, event, influencer activation
Next gen, new etiquette. ‘Open Invitation’ flips antiquated society scenes on their head through a playful Lacoste lens.
Featuring Brandon Flynn & friends, our films focus on small moments that share Lacoste’s ‘Croco Spirit’ of liberation, connection & fun.
The French market was the primary focus, so we had a full Paris takeover with city-wide out of home placements as well as an open-to-the-public event.
