2026
CREATIVE DIRECTION
campaign RolLOUT: paid & Organic social (tiktok/meta/snapchat/youtube), onsite (zalando), zalando live shopping show
Life’s a game. Serve with Lenglen.
Lacoste’s Lenglen bag — inspired by 1920s tennis icon Suzanne Lenglen and the classic pleated skirt — is built for the daily grind. Starring Stefanie Giesinger, the campaign turns daily dramas into a spectator sport, complete with play-by-play tennis commentary.
The launch paired seamlessly with a live, court-inspired shopping event on Zalando, driving engagement through styling challenges and giveaways. Game, set, match.
