2025
CREATIVE DIRECTION
campaign RolLOUT: paid & organic social (tiktok/meta/snapchat/youtube), onsite (zalando)
If not now, when? Stop waiting for someday. Grounded in Levi’s heritage of progress, this campaign challenges Zillennial women to finally pursue their hidden passions. Through the stories of six women stepping out of their comfort zones, we delivered a simple mandate: Do the thing.
