2026
CREATIVE DIRECTION
campaign RolLOUT: paid social (tiktok/meta/snapchat/youtube), onsite (zalando), VOGUE partnership (October print issue & online), BERLIN event
Femininity in Motion: An offstage look at the dancers of Staatsballett Berlin in the New Balance Hyper Femme collection.
Backed by a Vogue partnership and an event at Berlin’s oldest dance hall, the campaign featured intimate interviews exploring what femininity means to each dancer:
