2026
CREATIVE DIRECTION
campaign RolLOUT: paid & organic social (tiktok/meta/snapchat/youtube), onsite (zalando), Event
Abzorb: Served fresh
New Balance cooked with this new drop – queue up for the new IT sneaker.
The concept came to life at an IRL launch event, featuring campaign talent DJ Temry on the decks and actual food trucks serving up sneakers and snacks to the crowd.
